The Smart Way Isn’t Soft: A Response to “The Smart Way Is STILL the Hard Way” When I wrote “When the Hard Way Isn’t the Smart Way”, I didn’t expect it to make waves. I was simply trying to articulate something I’ve felt for a while: that many endurance spaces have become more about image … Read More
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When “The Hard Way” Isn’t the Smart Way
We all love a good struggle story. You pushed through the pain. You crawled through the mud. You clawed your way to the top, bloodied but victorious. There’s something primal and poetic about doing the hard thing—especially when you didn’t have to. Joe De Sena, founder of Spartan and the king of the “suffer more” … Read More