Recently, Joe De Sena shared a post celebrating the chaos of our current moment—economic downturns, political instability, and societal strain—as if it were all part of some glorious training plan. He wrote, “This is exactly what we train for,” casting suffering as a badge of honor for those who’ve supposedly prepared to thrive in it. … Read More
joe de sena
When “The Hard Way” Isn’t the Smart Way
We all love a good struggle story. You pushed through the pain. You crawled through the mud. You clawed your way to the top, bloodied but victorious. There’s something primal and poetic about doing the hard thing—especially when you didn’t have to. Joe De Sena, founder of Spartan and the king of the “suffer more” … Read More